MKTG 440
Please ask questions at any time
Thoughts?
Marketing research is the process by which marketers gather intelligence in order to improve business decisions.
Marketing research is knowing what to measure, how to analyze those measurements, and finally how to communicate insights.
A class in 2 parts:
What products and services do you regularly use?
What were some factors that influenced your decision to buy these products/services?
Part I: What and How to Measure
Part II: How to Analyze and Communicate
Mon
Tues
Wed
Thurs
Fri
Sat
Sun
Class
Class
Office Hours
Stuff due
| Category | Type | % of Final Grade |
|---|---|---|
| Commitment | 15% | |
| ↳ Individual assignments | Individual | ↳ 10% |
| ↳ Peer evaluations | Team | ↳ 5% |
| ↳ Thinking Forward conference | Individual | ↳ 2% (bonus) |
| Exams | 40% | |
| ↳ Exam 1 | Individual | ↳ 20% |
| ↳ Exam 2 | Individual | ↳ 20% |
| Project | 45% | |
| ↳ GA1: Research Proposal & Team Charter | Team | ↳ 5% |
| ↳ GA2: Qualitative Research | Team | ↳ 7% |
| ↳ GA3: Quantitative Research Proposal | Team | ↳ 5% |
| ↳ GA4: Qualtrics Survey | Team | ↳ 3% |
| ↳ GA5: Analysis Proposal | Team | ↳ 7% |
| ↳ GA6: Final Survey | Team | ↳ 3% |
| ↳ GA7: Final Analysis & Presentation | Team | ↳ 15% |
| Total | 102% |
| Category | Type | % of Final Grade |
|---|---|---|
| Commitment | 15% | |
| ↳ Individual assignments | Individual | ↳ 10% |
| ↳ Peer evaluations | Team | ↳ 5% |
| ↳ Thinking Forward conference | Individual | ↳ 2% (bonus) |
| Category | Type | % of Final Grade |
|---|---|---|
| Exams | 40% | |
| ↳ Exam 1 | Individual | ↳ 20% |
| ↳ Exam 2 | Individual | ↳ 20% |
| Category | Type | % of Final Grade |
|---|---|---|
| Project | 45% | |
| ↳ GA1: Research Proposal & Team Charter | Team | ↳ 5% |
| ↳ GA2: Qualitative Research | Team | ↳ 7% |
| ↳ GA3: Quantitative Research Proposal | Team | ↳ 5% |
| ↳ GA4: Qualtrics Survey | Team | ↳ 3% |
| ↳ GA5: Analysis Proposal | Team | ↳ 7% |
| ↳ GA6: Final Survey | Team | ↳ 3% |
| ↳ GA7: Final Analysis & Presentation | Team | ↳ 15% |
Any questions?
MKTG 440 | Prof. Nolan